Our Signature Designer-Led Process to Amazing Vacation Rentals
Your property deserves more than just pretty pictures. It deserves a plan.
At Studio Croft, I believe great design doesn’t just fill a calendar—it creates a reputation. The Signature Stay Framework is my proprietary system for transforming vacation rentals into immersive, guest-loved destinations that outperform the competition and feel unforgettable.
Whether you're launching a new listing or refreshing an existing one, I offer two distinct ways to work together—both rooted in strategy, storytelling, and the guest experience.
“Because guests don’t choose listings—they choose experiences.”
The Signature Stays Framework
For new or underperforming properties being developed into short-term rentals
The Framework is a full-service, design-led strategy for turning a blank canvas (or struggling listing) into a standout, top-performing short-term rental.
Phase 1: Discovery & Data
Market and property-specific insights using tools like AirDNA
Target guest profiling and competitive landscape analysis
Custom property positioning and ROI-driven planning
Phase 2: Vision & Concept Development
Concept presentations with design direction and guest journey mapping
Architecture and layout consultation (if applicable)
Amenity planning with performance in mind
Phase 3: Procurement & Setup
Curated sourcing and vendor coordination
Custom specifications tailored to rental durability and visual impact
On-site styling and white-glove installation
Phase 4: Launch & Listing
Art-directed photography session
Listing copywriting and SEO-informed optimization
Optional: social media launch and direct booking site consultation
Phase 5: Reinvest & Refresh (12-month Check-In)
Replenish essentials (linens, towels, guest supplies)
Replace or repair damaged items
Add upgraded amenities or accents based on guest feedback
Update listing photos to keep your space fresh and scroll-stopping
Client presentation options - lighting, furniture & finishing touches. Magnolia Forest Living Room Refresh
The Signature Stays Edit
For established rentals that need a strategic refresh
A refined, design-forward service for existing STRs ready for their next chapter. Ideal for hosts who want to improve guest experience, increase nightly rates, or create a more memorable visual identity.
What’s included:
On-site walkthrough and property assessment
Guest experience review and performance insight
Refined concept presentation tailored to your goals
Targeted procurement to elevate visual and functional moments
Full styling and install with photography-readiness in mind
Photography direction and listing update support
Hear it from real guests:
“We had an amazing stay at this beautiful lake house! From the moment we arrived, everything was spotless, welcoming, and exactly as described—if not better. The views of the lake were absolutely stunning, especially at sunrise and sunset. We loved spending our mornings on the deck with coffee, and our evenings around the fire pit under the stars.”
Investment Overview
I understand the importance of transparency when investing in your short-term rental's success.
Here’s what you can expect:
Complimentary Discovery Call
A no-pressure call to explore your property, goals, and how we might collaborate to bring your vision to life.
Strategic Property Consultation – $
This paid consultation is your first real step toward transformation. I’ll review your property, provide strategic insight, and outline a roadmap tailored to your listing.
Signature Stay Services
The Signature Stays Framework — Comprehensive design fees starting at $10,000 depending on scope, scale and location.
The Signature Stay Edit — Design fees starting at $5,000 for focused refresh projects.
Ready to Get Started?
Let’s design a short-term rental experience your guests will rave about—and that positions your property for lasting success.